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CHARITY BRAND IDENTENTY

Kate's Ovary Long Walk

Branding | Merchandise | Freelance

THE CHALLENGE

Following her own ovarian cancer journey, Kate set out to walk the length of New Zealand to raise awareness and funds for the cause. She wanted the event branding to feel approachable, energetic, and reflective of her fun-loving personality.

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SOLUTION

I developed an illustrated brand identity that balanced playfulness with purpose, helping the campaign feel both memorable and heartfelt. From brand guidelines and social content to print design and merchandise, the visual system was designed to carry consistently across every stage of the journey. Being involved in a project with such personal meaning was incredibly rewarding.

30%

INCREASE IN WEBSITE TRAFFIC

25%

BOOST IN SOCIAL MEDIA FOLLOWERS

15%

UPLIFT IN PRODUCT SALES

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